What is the economic incentive to run a LBRY node?

Hi, I understand the LBRY incentives for content producers, but what incentives are there for people who run LBRY nodes?

I’m not sure who funds the running of LBRY data nodes, maybe only the company that created LBRY? From my perspective, LBRY can’t be the worldwide solution of incentivized content unless there is an incentive for individuals to contribute to a massive P2P network of LBRY storage nodes.

Maybe an explanation of storage incentives has been published somewhere, but if so I haven’t been able to find it.